YOUR WORK SHOULDN'T NEED YOU IN THE ROOM TO EXPLAIN IT.
I design and build custom websites and decision systems for designers, manufacturers, festivals, and technical teams. Architecture-trained, code-fluent, and direct from first decision to launch.
Selected Projects
01
JuulLit
Portfolio · 2025
JuulLit
Juul is an illustrator and graphic designer in my Rotterdam studio. She needed one place for a portfolio and shop that could handle illustration, video, products, and collaborations.
We moved from pencil sketches to Figma, then refined the direction together before I started building. A custom CMS supports video, GIFs, and images, while a custom storefront on Ecwid feels native to the site.
A site that grows with her work, sells her products, and has led to new referrals.
02
Sample Sync
SaaS · 2023
Sample Sync
At Plasticiet, hundreds of material samples left the workshop each week with no reliable way to track where they went or what interest they generated.
I built a web platform that tracks samples, maps interest by colour, and helps anticipate demand.
Plasticiet uses it daily to see product interest and anticipate demand.
03
Forsyth Repowering Map
Private Decision System · Energy · 2026
Forsyth Repowering Map
Forsyth of Denny needed to see which wind farms are entering likely repowering windows, so commercial effort could focus on live opportunities instead of another spreadsheet.
I turned public renewable-energy records into a private geospatial decision system with coordinate conversion, resilient data normalisation, an indicative 25-year model, filters, a sortable pipeline, linked map interactions, and direct enquiry paths.
The current dataset maps 1,461 wind-farm records across operating, construction, consented, and planning stages, with 115 entering their estimated repowering window by 2030. The dashboard and source code are private.
04
McNally’s Crane Hire
Company Site · Crane Hire & Wind · 2026
McNally’s Crane Hire
McNally’s has been lifting out of Monaghan since 1958 and has erected over 6,150 wind turbines worldwide, but its story was scattered across a 2010 Flash site, an archived Windhoist site, and hundreds of unsorted photos.
A fast static site for the EU arm of Forsyth of Denny. I sorted the client’s photo archive into a project gallery, recovered and sharpened old wind photos from the Wayback Machine, rebuilt the original logo animation, added a press archive of 16 trade articles, and built an enquiry form that saves every lead before it is emailed.
A site that matches the scale of the work and gives contractors a direct route to discuss a lift.
05
Paul Luke Murphy
Portfolio · Sculptor · 2026
Paul Luke Murphy
Paul is a Melbourne sculptor and a friend from university. After a phone call about what he needed, he decided I was the right man for the job: a home for work in cast aluminium, polystyrene, clay and jelly, with a way to take commissions.
The cast-surface photo fills the first screen, then the work runs across all four materials with an aluminium pour playing among it, and enquiries come through a form instead of an email address. Along the way I built an animated background of columns traced from his 2020 casts, and material buttons that act out their materials. Both were set aside in review and are kept ready to come back.
A quiet site that puts the sculpture first, with commissions open through the enquiry form.
06
Floor Besuijen
Landing Page · Portfolio Foundation · 2026
Floor Besuijen
Floor is a Rotterdam photographer who needed a professional online presence now, while her larger portfolio was still taking shape.
I fully designed the visual concept and built a focused, image-led landing page with the art direction, structure, and technical foundation already prepared to expand.
A completed first version that Floor is very happy with—giving her a strong page to share today and a clear path to grow into her full portfolio in the future.
07
Tom Chandler
Portfolio · Signpainter & Gilder · 2026
Tom Chandler
Tom is a signwriter and gilder in Hobart. He needed a portfolio that showed the craft without competing with it, plus a clear way to commission work.
A split-screen single-page site: image-led portfolio on one side, brand and services on the other. I optimised the custom font from 86KB to 13KB, served responsive images, and built a multi-step commission form.
A calm, fast site that lets the work speak and gives prospective clients a direct route to commission it.
08
Kekwick Honey
E-commerce · 2024
Kekwick Honey
A honey producer in Central Australia relied on market stalls and needed a practical way to sell beyond them. They assumed that meant Shopify.
I rethought the sales setup and built a low-cost store with direct Stripe checkout, without adding an unnecessary platform subscription.
Their first online sale came from a customer in another state.
09
Altermigo
Festival System · 2024
Altermigo
A festival needed ticketing without paying platform fees.
I built a QR ticketing system linked directly to bank accounts, with custom payment descriptions and no platform in the middle.
3.5% saved on every transaction, so the festival keeps more revenue.
10
StayCloseBy
Platform · 2023
StayCloseBy
A local room-sharing idea needed to become real quickly.
I shipped a full-stack platform with listings, booking logic, and working flows in eight days.
The team could test the concept with a live product instead of a pitch deck.
11
Blendlines
Own Product · 2025
Blendlines
Running multiple freelance jobs at once left tasks, client updates, and next steps scattered.
A free Next.js app that organises tasks by job and makes progress shareable with clients.
Something I use every day, built for myself and open to anyone.
12
MamiéMatters
Personal Site · 2026
MamiéMatters
An emerging Brussels research and design lab needed a home for its practice.
A minimal HTML/CSS/JS poster site with a manifesto, social links, and nothing extra.
A platform for MAMIE that can stand alongside its academic work and still feel like the lab.
13
Arbor
Investor Site · Dashboard · 2026
Arbor
A carbon-credit startup needed a way for investors to explore the product and its data, not just a pitch deck.
I built an interactive Next.js site with data visualisations, motion, and a narrative that develops as you scroll.
A working investor experience that makes the proposition tangible beyond the deck.
14
Isa Leijdekkers
Digital Business Card · Arts & Culture · 2026
Isa Leijdekkers
Isa is a project leader at CBK Rotterdam and wanted a simple personal site that works as a digital business card.
A focused one-page site with a flexible structure.
A clear professional presence now, ready to grow into something more as her work evolves.
Select a project
What I Build
Creative Websites
Portfolio and practice sites shaped around the work, not a template. Images, video, GIFs, projects, writing, and a CMS built for what you actually publish. For Tom Chandler's portfolio I cut the custom font from 86KB to 13KB and served responsive images.
Stores & Ticketing
Online stores, festival programmes, booking flows, and QR tickets. I choose between Shopify, WooCommerce, Stripe, or a direct system based on what you sell. Kekwick Honey assumed they needed Shopify; I found a direct Stripe checkout did the job without a platform subscription, and their first online sale came from a customer in another state. Altermigo's QR tickets go straight to the festival's bank account, saving 3.5% on every transaction.
The Systems Behind Them
When the website needs machinery, I build that too: custom CMSs, dashboards, booking tools, and workflow systems. Sample Sync tracks material interest; the Forsyth map turns energy data into a commercial pipeline. For Forsyth I built the coordinate conversion and data normalisation that clean the public records before anything reaches the map.
FIXED STARTS.
CUSTOM ENDS.
Every project is different, but these are useful starting points.
Landing Page
A single focused page. From idea to live in one week. Great for launches, events, or when you need something specific and excellent.
Portfolio SiteMost popular
A custom website with a CMS built around your work, not the other way around. Images, video, GIFs, whatever it takes. Proper SEO and the technical care that makes it fast and findable.
Online Store
Ecommerce that fits what you're selling. I choose Shopify, WooCommerce, or a custom build based on what makes sense. Payment processing that protects your margin and a checkout that keeps people moving.
Festival & Event Site
Fast sites and custom ticketing for festivals, exhibitions, and events. Programme pages, QR tickets, and booking flows without handing a cut of every sale to a platform.
Custom Workflow System
The awkward operational work that doesn't fit any off-the-shelf tool. QR tracking, dashboards, booking systems, and admin tools built around how the operation actually works.
How It Works
Use the form or email me. Send the work, the goal, and any useful references. I'll reply within a day.
I study what you already have, propose a direction, and make the important decisions visible in Figma before code. You don't need a complete brief to begin.
Most projects ship in 1–2 weeks once the direction is clear. I build the interface and CMS, then handle performance, SEO, and whatever custom machinery the project needs.
Every project includes three months of support. I check in with you on what's working, fix what's not, and can continue with ongoing maintenance after that.
Evidence, Not Adjectives
Trained Across Disciplines
Computer science foundations, a Master of Architecture, and years inside H2O, MEI, and De Zwarte Hond. I can read both the system and the people it has to serve.
Operational Systems, Live Data
Using data from the UK Renewable Energy Planning Database (REPD), the Forsyth map turns 1,461 wind-farm records into a prioritised commercial view. Sample Sync is used inside a materials manufacturer. I build tools that survive contact with real work.
Direct Accountability
Strategy, design, code, deployment, and post-launch support stay with one person. Every build includes three months of support, with no outsourced handoff.
THINK
IN SYSTEMS.
BUILD
IN CODE.
I started in computer science, then moved into architecture and spent years working at studios including H2O in Melbourne, MEI and De Zwarte Hond in Rotterdam. Both fields ask the same questions: what people see, how they move, and what they remember.
Sample Sync began with a broken workflow I saw inside those studios. Then friends needed websites; then their referrals did. Today I work from De Kroon in Rotterdam, close to the designers, photographers, and makers I build for.
One person designs, codes, and stays after launch. No account manager, no outsourced handoff, no layers. I build the framework a practice can grow into, not just the page it launches with.
Get in Touch
Tell me what you're building and share anything that helps me see it. I'll reply within a day with a straight answer: whether I can help, what it would take, and when we could launch.
Start a project →Photography keeps me honest. Forces me to look at the world as it is, not how I want it to be. When I'm not at a screen, I'm walking around with a camera.
Buildings, streets, cities. Rotterdam, Tbilisi, Iran, wherever else I end up. Self-published zines — sold about 50 copies internationally via crowdfunding. Available for commissions: architecture, interiors, urban environments.
Furniture and objects made from recycled paper, metal, and plastic. Two years at Plasticiet — moulds, material testing, finished pieces. Code is clean, but plastic is messy. I like getting my hands dirty.
Also film sets, light installations for collectors, prototypes. Custom work on request.
- Riverway Lab — Web Developer14+ sites for architects, designers, photographers, shops 2022–
- Plasticiet — Technical Support & FabricationRecycled plastic materials, workflow tooling ongoing
- MaMA Rotterdam — Exhibition TechnicianWall construction, lighting, Raspberry Pi installations per exhibition
- Sample Sync — FounderQR material tracking for architecture firms 2023–
- StayCloseBy — FounderHyper-local room sharing, Rotterdam 2023–
- Ptah Collective — Co-Curator 2023
- Cité Internationale des Arts — Residency, Paris 2022
- Self-published photography zinesRotterdam, Tbilisi, Iran — ~50 copies sold internationally 2022–
- De Zwarte Hond — Technical Engineer 2020–2022
- Mei Architects — Junior Designer 2019–2020
- H2o Architects — Junior Architect, Melbourne 2017–2019
- Mei Architects — Intern 2016–2017
- University of Melbourne — M.Arch, Architecture 2019
- TU Delft — M.Arch, Architecture 2018
- Univ. of New Mexico — Exchange, Parametric Design 2015
- Univ. of Tasmania — BSc, Environmental Design 2015
- Cité internationale des arts — Residency, Paris
- Melbourne Global Scholars Award
- Martin Stupich Photography Award — Univ. of New Mexico
- Heritage Tasmania Hand Drawing Award