YOUR WORK SHOULDN'T NEED YOU IN THE ROOM TO EXPLAIN IT.
I design and build custom websites and decision systems for designers, manufacturers, festivals, and technical teams. Architecture-trained, code-fluent, and direct from first decision to launch.
Selected Projects
Select a project
What I Build
Creative Websites
Portfolio and practice sites shaped around the work, not a template. Images, video, GIFs, projects, writing, and a CMS built for what you actually publish.
Stores & Ticketing
Online stores, festival programmes, booking flows, and QR tickets. I choose between Shopify, WooCommerce, Stripe, or a direct system based on what you sell.
The Systems Behind Them
When the website needs machinery, I build that too: custom CMSs, dashboards, booking tools, and workflow systems. Sample Sync tracks material interest; the Forsyth map turns energy data into a commercial pipeline.
FIXED STARTS.
CUSTOM ENDS.
Every project is different, but these are useful starting points.
Landing Page
A single focused page. From idea to live in one week. Great for launches, events, or when you need something specific and excellent.
Portfolio SiteMost popular
A custom website with a CMS built around your work, not the other way around. Images, video, GIFs, whatever it takes. Proper SEO and the technical care that makes it fast and findable.
Online Store
Ecommerce that fits what you're selling. I choose Shopify, WooCommerce, or a custom build based on what makes sense. Payment processing that protects your margin and a checkout that keeps people moving.
Festival & Event Site
Fast sites and custom ticketing for festivals, exhibitions, and events. Programme pages, QR tickets, and booking flows without handing a cut of every sale to a platform.
Custom Workflow System
The awkward operational work that doesn't fit any off-the-shelf tool. QR tracking, dashboards, booking systems, and admin tools built around how the operation actually works.
How It Works
Use the form or email me. Send the work, the goal, and any useful references. I'll reply within a day.
I study what you already have, propose a direction, and make the important decisions visible in Figma before code. You don't need a complete brief to begin.
Most projects ship in 1–2 weeks once the direction is clear. I build the interface and CMS, then handle performance, SEO, and whatever custom machinery the project needs.
Every project includes three months of support. I check in with you on what's working, fix what's not, and can continue with ongoing maintenance after that.
Evidence, Not Adjectives
Trained Across Disciplines
Computer science foundations, a Master of Architecture, and years inside H2O, MEI, and De Zwarte Hond. I can read both the system and the people it has to serve.
Operational Systems, Live Data
The Forsyth map turns 1,461 energy records into a prioritised commercial view. Sample Sync is used inside a materials manufacturer. I build tools that survive contact with real work.
Direct Accountability
Strategy, design, code, deployment, and post-launch support stay with one person. Every build includes three months of support, with no outsourced handoff.
THINK
IN SYSTEMS.
BUILD
IN CODE.
I started in computer science, then moved into architecture and spent years working at studios including H2O in Melbourne, MEI and De Zwarte Hond in Rotterdam. Both fields ask the same questions: what people see, how they move, and what they remember.
Sample Sync began with a broken workflow I saw inside those studios. Then friends needed websites; then their referrals did. Today I work from De Kroon in Rotterdam, close to the designers, photographers, and makers I build for.
One person designs, codes, and stays after launch. No account manager, no outsourced handoff, no layers. I build the framework a practice can grow into, not just the page it launches with.
Get in Touch
Tell me what you're building and share anything that helps me see it. I'll reply within a day with a straight answer: whether I can help, what it would take, and when we could launch.
Start a project →Photography keeps me honest. Forces me to look at the world as it is, not how I want it to be. When I'm not at a screen, I'm walking around with a camera.
Buildings, streets, cities. Rotterdam, Tbilisi, Iran, wherever else I end up. Self-published zines — sold about 50 copies internationally via crowdfunding. Available for commissions: architecture, interiors, urban environments.
Furniture and objects made from recycled paper, metal, and plastic. Two years at Plasticiet — moulds, material testing, finished pieces. Code is clean, but plastic is messy. I like getting my hands dirty.
Also film sets, light installations for collectors, prototypes. Custom work on request.
- Riverway Lab — Web Developer14+ sites for architects, designers, photographers, shops 2022–
- Plasticiet — Technical Support & FabricationRecycled plastic materials, workflow tooling ongoing
- MaMA Rotterdam — Exhibition TechnicianWall construction, lighting, Raspberry Pi installations per exhibition
- Sample Sync — FounderQR material tracking for architecture firms 2023–
- StayCloseBy — FounderHyper-local room sharing, Rotterdam 2023–
- Ptah Collective — Co-Curator 2023
- Cité Internationale des Arts — Residency, Paris 2022
- Self-published photography zinesRotterdam, Tbilisi, Iran — ~50 copies sold internationally 2022–
- De Zwarte Hond — Technical Engineer 2020–2022
- Mei Architects — Junior Designer 2019–2020
- H2o Architects — Junior Architect, Melbourne 2017–2019
- Mei Architects — Intern 2016–2017
- University of Melbourne — M.Arch, Architecture 2019
- TU Delft — M.Arch, Architecture 2018
- Univ. of New Mexico — Exchange, Parametric Design 2015
- Univ. of Tasmania — BSc, Environmental Design 2015
- Cité internationale des arts — Residency, Paris
- Melbourne Global Scholars Award
- Martin Stupich Photography Award — Univ. of New Mexico
- Heritage Tasmania Hand Drawing Award